New Illustration Project
I am now illustrating the monthly collection from Le Metro — Wine. Underground, a wine subscription service with rotating themes from all over the world.
Tasting, Traveling, Drawing Argentina
As some of you know, I just got back from Argentina and have a ton to share about wines there. When I take trips to any wine region I make a point of sandwiching the trip, both before and after, with tastings from that region. It helps calibrate my palate to the place, and gives me more insight than I can get only traveling. Plus, it’s a lot of fun.
In the midst of preparing for the journey to South America, my friend Aaron Epstein gave me a call to see if I’d be interested in doing some illustration work with him. It turned out he had a month on Argentine wine, and thought I’d like to warm up with his collection before leaving.
Le Metro — Wine. Underground.
You see, Aaron started this cool new project called Le Metro, that could be thought of as a wine club, a subscription service, or a way to travel yourself through wine. For each month, Aaron curates a six-pack collection revolving around a particular theme.
He opened with “California Underground” pouring through the lean-focused new heroes of California wine like Wind Gap, and Scholium Project. But in other months he’s turned to (red and white!) Sancerre, Corsica, and Sicily, among others. What I like about the project is the opportunity to focus your palate in on genuine pleasure around a theme you’ll enjoy but don’t get to predict.
Each collection includes not only the six-pack but also a record sleeve size poster with art on one side, and an account of that month’s theme, wines, and suggested food pairings done by a different winemaker or aficionado each time on the other side. Each collection is also available in a single purchase format.
The art is where I come in. Enter Argentina.
For Le Metro’s Volume V, Aaron focused in on wines from Argentina, presenting six distinctive choices from throughout the country (only one is Malbec!).
I choose the projects I want to take based on believing in what they are up to, and wanting to work with the people involved. In this case, getting to work-play with a friend of mine around something we both enjoy is a treat.
Aaron gave me free reign on the illustration so for our first collaboration I chose to draw up tasting notes on one of the iconic wines inside.
Achaval Ferrer takes the prize for helping showcase quality wine from Argentina. His Quimera offers Bordelaise substance, with Argentine focus, giving the earth and spice unique to his region in the structure and texture possible with a Bordeaux blend. It seemed appropriate to start the collaboration with Aaron there.
So, keep an eye out for a monthly illustration announcement on Le Metro’s collection here. I’ll be illustrating for them on an ongoing basis. I have no input on the wines Le Metro features, and don’t even know till he tells me what they are. My work is just to illustrate the theme once it’s selected.
The Le Metro team includes Protocol Wine Studio, and Mother Sponge design as well. Mother Sponge does the awesome design work on the collection’s poster. Together Le Metro and Protocol have been doing fun #winestudio Twitter chats, Skype tastings around the country, and Pop-Up events in San Diego.
(psst: Keep an eye out for a major bubbles tasting down in San Diego from these folks. But don’t tell Aaron I warned you.)
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