How Domaine Paul Mas Helped Breathe Life into the Languedoc
Jean-Claude Mas of Domaine Paul Mas is often described as a pioneer in the Languedoc, one of the leaders of a new wave of quality winemaking from a previously ignored region. Until recently, wines of the Languedoc remained largely overlooked thanks to its history of bulk wine production.
Domaine Paul Mas (named for Jean-Claude’s father) stands as the largest privately-owned winery in France outside Champagne. In the world of wine, size is often associated with quality. Boutique size wineries tend to be thought of for higher quality wines; larger wineries, lesser. However, despite this reputation for quality, many of the boutique wineries of the region have struggled economically.
For Domaine Paul Mas, size serves an advantage. It affords its vigneron the capital to invest in the long-term potential of the region. It has also led to the house’s award-winning wines, receiving attention from both Sunset Magazine and The Los Angeles International wine competitions earlier this year.
Mas credits two primary goals for helping to secure the success of his winery: to revitalize exceptional vineyards and keep wine prices accessible. Most Domaine Paul Mas wines coming into the United States sell for less than $25.
Still, he didn’t always predict such success.
Read the rest of the piece over on Grape Collective: https://grapecollective.com/articles/how-domaines-paul-mas-breathed-life-into-the-languedoc