The TTB, the American wine regulatory body, today announces the official expansion of the Sta Rita Hills AVA by 2,296 acres. The controversial ruling will become effective on 21 September.
The expansion of this highly successful appellation comes as a result of a petition filed by geographer Patrick Shabram in March 2013 on behalf of the owners of Pence Ranch and John Sebastiano Vineyards, both of which will be fully included within the newly expanded area. Sebastiano Vineyard sits largely within the original AVA boundaries but a small portion of the property, currently planted largely to Rhône varieties, is currently outside the eastern border. Sebastiano Pinot Noir is planted entirely within the already established appellation. Sebastiano Vineyard has been a fruit source for numerous vintners from throughout Santa Barbara County. Pence Ranch, to the east of Sebastiano Vineyards, sits entirely outside the current appellation and will now be included in the newly expanded Sta Rita Hills AVA. Seen above is the view from the top of Pence Ranch which operates its own Pence winery and also sells fruit to vintners throughout the extended region. As a result of the approved expansion, any vintners who bottle wine on or after 21 September 2016 from vineyards within the expanded area will now be able to label those wines with the Sta Rita Hills AVA. Previously they would have been labeled Santa Ynez Valley.
The request for expansion was met with intense opposition within the Santa Barbara winemaking community.
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To read more on the Sta Rita Hills expansion and the arguments both for and against: http://wakawakawinereviews.com/2014/08/06/an-in-depth-look-at-the-proposed-sta-rita-hills-ava-expansion/